How To Make A Restaurant Sign

Restaurant Signs Custom Restaurant Signage, LA APEX
Restaurant Signs Custom Restaurant Signage, LA APEX from


Having an eye-catching and well-designed restaurant sign is essential for attracting customers and standing out from the competition. In this article, we will guide you through the process of creating a captivating restaurant sign that will help drive more traffic to your establishment.

1. Determine Your Restaurant Branding

Before diving into the sign-making process, it’s important to have a clear understanding of your restaurant’s branding. Consider your target audience, ambiance, and menu offerings. This will help you create a sign that accurately reflects your restaurant’s identity.

2. Choose the Sign Type

There are various types of restaurant signs, including illuminated signs, neon signs, LED signs, and traditional painted signs. Select the type that aligns with your brand and budget. Consider factors such as visibility, durability, and maintenance requirements.

3. Design the Sign

When designing your restaurant sign, keep it simple, legible, and visually appealing. Choose fonts, colors, and graphics that complement your branding. Ensure that the sign is easily readable from a distance and at different times of the day.

4. Hire a Professional Designer

If you lack design skills, it’s wise to hire a professional graphic designer. They will bring your ideas to life and ensure that your sign looks professional and visually appealing. Look for designers with experience in creating restaurant signs.

5. Obtain Necessary Permits

Before installing your restaurant sign, check with your local authorities to determine if you need any permits or approvals. Failure to do so may result in fines or the removal of your sign.

6. Choose the Right Location

The location of your restaurant sign plays a crucial role in its visibility. Place it in a spot that is easily visible to both pedestrians and motorists. Consider factors such as traffic patterns, nearby landmarks, and obstructions.

7. Install the Sign Properly

Ensure that the sign is securely and correctly installed to avoid accidents and damage. If you’re unsure about the installation process, it’s recommended to hire a professional sign installation service.

8. Maintain the Sign

Regularly inspect and maintain your restaurant sign to ensure its longevity. Clean it periodically, replace any damaged parts, and update the design if needed. A well-maintained sign will continue to attract customers for years to come.

9. Incorporate Digital Signage

To stay ahead in the digital age, consider incorporating digital signage into your restaurant sign. This allows you to display dynamic content, such as daily specials, promotions, and upcoming events, which can capture the attention of passersby.

10. Evaluate the Impact

Once your restaurant sign is up and running, evaluate its impact on your business. Monitor foot traffic, customer feedback, and sales data to gauge the effectiveness of your sign. Make adjustments as necessary to maximize its impact.


A well-designed restaurant sign can significantly contribute to the success of your establishment. By following these steps, you’ll be able to create a captivating sign that reflects your brand, attracts customers, and helps your restaurant thrive in the competitive industry.